Artists name our new color palette
Our artists lent their imaginations and sense of color to our new brand palette. The palette was designed to energize and modernize our look with a nod to our roots in the funky and free-spirited San Francisco Mission District.
CE artists were asked to think about how our new colors made them feel – happy, sad, tired, hungry? They were also asked if the colors sparked any memories – a smell, taste, thing, place, or memory. Artists were sent worksheets to help keep track and teachers help facilitate focus groups at their classes to contemplate the brand colors.
Some answers were obvious, some were funny, and many were heartwarming. In true Creativity Explored fashion, the chosen names were created through a collaborative process with our artists at the center. The trends and patterns in responses revealed more than we could have hoped about CE and our values as a community. Check out the color names, descriptions and responses below. CE artists have a future in the color-naming industry – be it paint tones, Pantones, or nail polish!
Thank you to all the artists and teachers who participated in the project: Andrew Bixler, Miyuki Tsurukawa, Maria Berrios, Joseph Omolayole, José Nuñez, Amani Swalim, Maria Berrios, Maribel Guzman, Miriam Munguia, Kathy Wen, Nubia Ortega, Samedi Djeimguero, Clementina Rivera, Yang “Buurin” Yu-Zhen, Andrew Lee, Kathy Finn-Gamino, Michelle Gonzalez, Yukari Sakura, Hiroshi Onodera, and Charles Stanberry
Special thanks to our partners at Noise13 for the beautiful palette!
See their case study on the CE brand evolution on their website at noise13.com
